Tech Term: Content Management System

Tech Term: Content Management System

In some situations, competition is good for a business; and, for others, it can be terrible. As marketing, and specifically online marketing becomes more imperative for the success of every organization, all the content that is created for this purpose has to be managed. For this week’s technology term, we take a look at the different kinds of content management services (CMS) and what they do to make managing your organization’s content simpler.

What is a CMS?
A CMS is an application that stores content, provides easy editing options, and third-party integrations to get the most out of your content. It provides a central hub that allows anyone with access the ability to build, alter, and store content. Each type of application needs a strategy. There are two different CMS strategies that you have to be cognizant of:

  • Web content management
  • Enterprise content management

We’ll look at each strategy and describe why they are useful and how to choose the one right for you.

Web-Based Content Management System (WCMS)
If your organization has rolled out a website, chances are that you had a website creator build it. It uses a WCMS to create and manage all the content found on the website. Since your website is the central hub of your entire web marketing strategy, ensuring that you are getting the features and management capabilities that will allow you to get the most out of your efforts is important to the success of those endeavors. A WCMS provides these opportunities, and more than that, it offers people that don’t have any experience with the creation and management of websites options to do both with no prior training.

With marketing often, a day-by-day process, organizations need to be able to make changes to their websites on the fly. By using a Web-based CMS, you will be able to quickly create, edit, and publish content that is relevant to your current business initiatives while also integrating forms, forums, and even social media in order to get the best degree of customer and prospect engagement.

Some titles include: WordPress, Joomla, and Drupal.

Enterprise Content Management System
Enterprise content management is a bit different, but it does largely the same thing. It provides a construct to manage content in an online environment and gives everyone inside an organization a deep and functional repository of information that’s easy to access and manage. Some of the ways that businesses will use this system include:

  • Improving security by managing access to organizational content.
  • Making files easy to access and searchable, boosting an organization’s collaboration capabilities.
  • Centralizing all organizational content.
  • Incorporating a document management system (DMS) to further build a digital content storage platform.
  • Creating and storing templates to improve workflow efficiency.

To remain competitive in business today, businesses need to have access to information, and control over that information. The enterprise content management system does exactly that. Since management of content is management of data, having a system in place that allows for comprehensive access to all of an organization’s content works to make that business more profitable.

Some titles include: HP Distributed Workflow, IBM ECM, Oracle WebCenter Content.

At NetWorthy Systems, we can provide more information about content management systems, and what software titles will work best for your situation. Call us today at 877-760-7310 to learn more.

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Comments 5

Guest - williams on Thursday, 14 June 2018 09:14

nice and good article

nice and good article
Guest - Lim on Monday, 02 July 2018 10:43

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I read your excellent post. After reading this post, i really appreciate your effort and my request is to please share us more post in future. Keep it up.
Guest - Ron on Tuesday, 04 September 2018 06:08

A Content Management System (CMS) is a ground-breaking apparatus that liberates non-specialized clients from the shackles of controlling an in fact complex site. It implies anybody can add to, alter or deal with a site. It implies you will have more opportunity to center around bettering your business as opposed to attempting to comprehend reams of code. It implies you have full control of your site 24 hours per day and seven days seven days, without sitting tight for an outsider supplier to give access or roll out improvements. Indeed, expressing that a substance administration framework causes you to oversee substance may appear like an easy decision, however it's a critical advantage. It's not just about having the capacity to refresh or expel content, a CMS will naturally evacuate any connects to expelled content (for instance, on the off chance that you choose to bring down a Christmas advancement or a vocation opportunity) and will incorporate with SEO endeavors to streamline your advertising approach.

It's altogether been paving the way to this advantage, yet a CMS implies that, rather than depending on an outside outsider, you are in entire control of your business site with a CMS. This implies you can appoint errands and parts, check the site's advancement and roll out a plenty of improvements without trawling through many pages of code or reaching an outsider, sitting tight for them to execute those progressions and paying them for doing the distinctions.

A Content Management System (CMS) is a ground-breaking apparatus that liberates non-specialized clients from the shackles of controlling an in fact complex site. It implies anybody can add to, alter or deal with a site. It implies you will have more opportunity to center around bettering your business as opposed to attempting to comprehend reams of code. It implies you have full control of your site 24 hours per day and seven days seven days, without sitting tight for an outsider supplier to give access or roll out improvements. Indeed, expressing that a substance administration framework causes you to oversee substance may appear like an easy decision, however it's a critical advantage. It's not just about having the capacity to refresh or expel content, a CMS will naturally evacuate any connects to expelled content (for instance, on the off chance that you choose to bring down a Christmas advancement or a vocation opportunity) and will incorporate with SEO endeavors to streamline your advertising approach. It's altogether been paving the way to this advantage, yet a CMS implies that, rather than depending on an outside outsider, you are in entire control of your business site with a CMS. This implies you can appoint errands and parts, check the site's advancement and roll out a plenty of improvements without trawling through many pages of code or reaching an outsider, sitting tight for them to execute those progressions and paying them for doing the distinctions.
Guest - Jeck on Wednesday, 12 September 2018 07:27

I read this article. I think You put a lot of effort to create this article. I appreciate your work.

I read this article. I think You put a lot of effort to create this article. I appreciate your work.
Guest - RaymondWagner on Saturday, 29 September 2018 01:31

This post gives lot of new information about Content management system. generally,a CMS is a type of software that runs on a web server and is accessed through a web browser. Here i got new detailed information about content management and it's use. Thank you for sharing !

This post gives lot of new information about Content management system. generally,a CMS is a type of software that runs on a web server and is accessed through a web browser. Here i got new detailed information about content management and it's use. Thank you for sharing !
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